Use metrics, make big money

By using right metrics, entrepreneurs can make more money over the long term than they can ever imagine, says Michelangelo Celli, an expert in CEO Vision Marketing, with Pittsburg-based Cornucopia Group, in a chat with Benedict Paramanand while he was in Bangalore recently

You speak about private business CEOs beating Wall Street hands down

We have designed measurement metrics that are designed to help business owners realize that you can make money many times over than on Wall Street or your local stock market. Our CEO Vision Marketing method offers CEOs a “systems way of thinking” for a 360-degree view of their B2B marketing and sales operations.

The thinking that marketing should lead to sales and branding to profits – leads to a lot of confusion in the company. Clarity comes when everything should lead to more sales

Instead of trying to earn 8 percent on Wall Street, B2B private businesses selling expensive products and services can earn a staggering amount of money if they are disciplined and marketing oriented. Your business is your largest financial asset which you need to leverage.

Most business owners don’t even know that personal wealth is the end game. They spend 30 years inside their business and are more or less penniless. Some put money away privately, but the final sum only amounts to what they would have anyway working for someone else and making a salary.

The marketing function can be measured as accurately as your finance function

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